Who is the Vulnerable U community?

VulnU is a vibrant community where dedicated security professionals come together each week. Our readers come to stay ahead with the latest cybersecurity news that we break down into digestible, easy to understand snippets. But let’s be honest, people stay for the ICYMI section. IYKYK.

Our diverse subscriber base includes hands-on security pros and top-level executives. You'll also find entrepreneurs, founders, and even a few venture capitalists in the mix.

Connect with us at [email protected] and we’ll get you all you need to know.

What Does Sponsorship Look Like?

Sponsors can share a report, announce an event, publish open positions, or anything else your company wants to share with the Vulnerable U audience.

The promotion will be included in:

  • The newsletter sent to VulnU subscribers (example)

  • The Twitter thread (example) and LinkedIn post (example) announcing the new issue

Our sponsors can be found in a cozy, visible spot right before the newsletter summary section block in the newsletter.

Note: social announcements are generally pulled from the sponsorship copy, but crafted to fit each audience and the Vulnerable U voice.

Your company, if desired, will be @Referenced on the relevant social media platform.

The Vulnerable Difference

At VulnU, we prioritize quality over quantity, focusing on cultivating a community of genuinely engaged readers. We actively manage our subscriber list by reaching out to inactive members and refining our acquisition strategies to ensure that our audience is not just large, but interested and involved.

This means that when you sponsor us, you're connecting with true enthusiasts—each one a devoted follower, not just a number.

Ready for the next step?

Good news! We’re looking forward to this partnership.

Connect with us at [email protected] and we’ll get you all you need to know.

Discounts available for bulk sponsorships.

Sponsorship Details

Vulnerable U has a primary and secondary sponsor slot.

The primary sponsor’s blurb is included at the top of the email, they can have inline links as well as a CTA button, their blurb can be a bit longer, and they can provide a small blurb that will be included in the issue announcement on Twitter and LinkedIn.

The secondary sponsor’s blurb is shorter, it’s included towards the bottom of the email, they can only include one CTA link, and they are not included on the Twitter and LinkedIn announcement of the post.

Primary Sponsorship

  • Location: Top of the newsletter, before the news section

  • Title: 80 characters or fewer

  • Copy body: 400 to 600 characters

  • CTA: Inline link and/or button

  • Social copy: Upon request, we can share our sponsors in the announcement posts on Twitter and LinkedIn

Here’s an example from 🎓️ Vulnerable U | #035:

Heads up:

  • Titles can not contain a link.

  • You can use italics or bold once, but not other colors.

  • Social content will be pulled from your main copy, but formatted to fit within each platform’s length limitations.

Secondary Sponsorship

  • Location: Towards the bottom of the newsletter

  • Title: 80 characters or fewer

  • Copy body: 200 to 400 characters

  • CTA: Button

  • Social copy: Not included

Here’s an example from 🎓️ Vulnerable U | #068:

Reach Metrics (last updated November 2024)

Audience

  • 19,000+ subscribers and growing!

  • 170K followers on Twitter, LinkedIn, Instagram, and TikTok

  • We have readers around the globe, but most are based out of the U.S.

  • Audience is diverse and technical minded - including CISO’s, execs, founders, developers, engineers, change makers, hackers, and security enthusiasts

Engagement

  • Email open rates: ~40%

  • Email engagement: On average 10% - 12% click rate

Engagement Metrics: What I’ll Share

VulnU will provide the following metrics for the issues you sponsor:

  • The number of unique users who opened the email

  • The number of unique users who clicked the sponsored link

The privacy and trust of Vulnerable U subscribers is of paramount importance to us.

We will not provide:

  • The names, email addresses, or any other information about any VulnU subscriber, including users who engaged with the newsletter sponsor link

  • Any information about users who engaged with the sponsored tweet thread or LinkedIn post

As there is a trailing window of when users open emails and see social media posts, VulnU will provide these metrics approximately one week after the sponsored issue, unless the sponsor identifies an alternative time frame.

Email [email protected] for more information.

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What the security community is saying about VulnU

❝

This newsletter is prime as an ongoing manual for how to achieve that sense of self and apply it to both technical and business work -- and, even our personal lives. I look forward to it every week.

Jenn Leggio, COO
❝

I've known Matt for over a decade and he is the rare security professional who can talk code one minute, and board-level risk discussion the next. Matt also brings a pragmatic attitude to security, slicing through the hype to know what issues truly matter.

Shit dancer though, unless you like gophers.

Rich Mogull, CEO Securosis
❝

Time is the most precious resource I have as a founder in the security space and Vulnerable U gives me exactly the news that I need to stay up to date without any of the BS. Do yourself a favor and subscribe right now.

Jimmy Mesta, CTO & Founder KSOC

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Some of our sponsors

Email [email protected] for more information.